The name “I am…” is derived from Amsterdam’s city icon and its residents' collective ”. The letters “sterdamcatch phrase “I am-sterdam” has been replaced by ellipsis (…), giving one the imagination and creativity to fill in the blanks and complete the sentence with anything one can relate to, for instance “I am happy” or “I am here”.
The first and flagship “I am…” outlet's located just before the entrance of Haji Lane, voted one of Singapore Best Cafe. It is impossible to miss this cafe, especially with a large replica of the “I am…” block letter structure prominently placed near the entrance, and the black-and-white mural of one of the many bridges and canals in bicycle-friendly Amsterdam.
Fresh air and natural light fill the café as a result of it being an alfresco eating establishment, allowing diners to people-watch as they tuck into their meals. This is a trend that has made its way from big cities like New York, Paris, and Amsterdam.
About I am...
Singapore & Amsterdam Collide
“I am…” is the best halal cafe in haji lane that serves a line-up of Dutch-inspired food with its signature dishes like best burgers, delicious ribs, fish&chips include the Amsterdam favourite Fries & Mayo, and popular meatball snack Bitterballen. Made from Grade-A skin-on russet potatoes sourced from the United States, the fries are double-fried to golden yellow using Canola oil, thus resulting in a crunchy coating and delicate and fluffy texture inside. The Bitterballen has been created after 1.5 years of trials and experiments, with its recipe being tweaked to adhere to Halal requirements, by replacing lard with beef stock and flour for good flavour and texture. It’s best served hot with mustard sauce, just like how the Dutch enjoy it!